GIRELLO – Ein Display für «tanzende Diamanten»

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09.04.2024

GIRELLO - A display for "dancing diamonds"

GIRELLO turning rings are a patented innovation from the MEISTER manufactory. They are the culmination of more than 125 years of MEISTER history - a bridge between the finest traditional goldsmithing and the modern age. (www.girello.com)

The rings are designed in such a way that the settings of the rings rotate when worn. This type of mechanism allows the diamonds to rotate with the wearer's movement, catching the light from different angles. The result is a dynamic play of colors that highlights the brilliance of the stones.

Meister Schmuck approached us with the requirement to incorporate a rotating mechanism into a display (which they designed) that would rotate the rings and thus bring out the play of colors of the diamonds in the shop window.

The result is an appealing window display that is impressive in terms of both design and precise implementation.

This is a good example of a display that attracts the attention of passers-by and makes a significant contribution to increasing sales by presenting the product in the best light and effectively communicating the brand message.