HANSATON - ABOUT THEIR VISION AND THE SUSTAINABLE TRAVEL CASE

21.04.2023

INTERVIEW / MS. PAOLA FABBIAN / DISPLAYSOLUTIONS AG

Hello Ms. Fabbian. We are very pleased that you have agreed to be interviewed by Displaysolutions AG and that you have taken the time to do so.
We'll come straight to the first question:
What made you decide to design a display and a product case for HANSATON? Do you already work with POS solutions for HANSATON products?

HANSATON is a high-quality hearing aid brand. That's why we received requests from various countries for premium packaging that can be handed out when a hearing aid is purchased. The premium packaging should also be able to contain the hearing aid charger and other small accessories. We went one step further and developed a new, sustainable product case together with Displaysolutions, which can also be used later as a travel case.
Previous POS displays were created independently by our local marketing teams. They regularly asked for a global solution, as the development of a display can be time-consuming to create a real high-quality one. The challenge here was to address the different local needs such as space, product portfolio, and budget. Displaysolutions clearly understood each of these needs and implemented the desired flexible solution with a new modular display.

How does HANSATON distinguish itself from its competitors? In which segment is HANSATON positioning itself?

We offer selected customers exclusive hearing solutions designed to bring back the joy of hearing. This means that we either enter into exclusive partnerships in various countries or focus exclusively on independent acousticians, as in Germany and France.

What is the vision of your brand?

Die Leidenschaft von HANSATON für Menschen, Design und Innovation wird durch innovative Lösungen umgesetzt – sogar bei kleineren Projekten wie Premium Verpackung und Modular Display. Mit Blick auf die Zukunft verpflichtet sich HANSATON, kontinuierlich von seinen Partnern zu lernen, um die Grenzen von Design und Technologie zu erweitern, um die Bedürfnisse heutiger und zukünftiger Kunden zu erfüllen.

Are hearing systems currently sold primarily in-the-ear or behind-the-ear? How is the segmentation reflected in the age groups?

In most countries, behind-the-ear hearing aids are sold the most. However, since the pandemic, we have also seen an increase in in-the-ear hearing aids, as they make putting on and taking off hygiene masks a little easier. There is no significant difference in the age groups.

Where do you think the trend in hearing acoustics is heading in the future?

Today, a person with hearing loss waits up to 7 years before getting a hearing aid, as there is still a stigma attached to it. Thanks to the in-ear headphones and hearables trend, wearing technology in the ear is becoming more familiar. We expect that multifunctional hearing aids, which can be used to stream music and make hands-free phone calls, along with other such technological advancements will help counteract the stigma over time.

You decided to have Displaysolutions produce the display and the premium packaging for your products. How did you find Displaysolutions AG? Was Displaysolutions AG recommended to you?

As you mentioned at the beginning, we are a subsidiary of Sonova AG, along with our sister brands, Phonak and Unitron. So, I asked around among my colleagues and Displaysolutions was highly recommended by them.

How has the cooperation with Displaysolutions been? Would you recommend Displaysolutions AG to others? What particularly convinced you?

Die persönliche und herzliche Zusammenarbeit, die weit über den normalen Kundenservice hinausgeht, hat alles sehr einfach gemacht. Ein Beispiel: als wir alle im Home Office gearbeitet haben, da hat mir Ihr Team die Muster jeweils in meinen Briefkasten gelegt, und auch mal was abends kurz zu mir nach Hause vorbeigebacht, damit ich so schnell wie möglich Feedback geben konnte. Es war auch toll, wie Ihr Team unsere Ideen rasch verstanden, weiterentwickelt, umgesetzt und all unsere Anforderungen erfüllt hat.

Since it is important to us at Displaysolutions to get honest feedback from our customers and we are always striving to improve; were there any incidents in the project execution where you had other expectations of Displaysolutions AG? In your opinion, are there areas where we should improve?

During the development of the premium packaging, the first idea we developed did not look as high-quality as planned. With the first prototype, we agreed that what we had drawn would probably be difficult to realize in very good quality. Displaysolutions then took a fresh approach and very quickly embarked on a new path that led to this functional and beautiful product case.

We would like to thank you very much for the friendly and open conversation and wish you every success with your future business!