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Our articles on trends and products from the areas
of product presentation and brand presence at the point of sale.

05.11.2021

THE POINT OF SALE OF THE FUTURE WITH A NEW DESIGN

Displaysolutions has a new look and a pioneering vision for the future.

A new and timeless design that not only reflects the company’s DNA, but also the sector and its developments.

Over the course of several months, Displaysolutions collaborated with the Zurich-based advertising agency Die Werbekanzlei to create a brand world directed towards the trends and technologies of the retail industry. The new slogan “Staging Brands” clearly reflects the emphasis on the product. Striking key visuals showcase the product benefits by highlighting the synergy between product and display.

“The new look combines form, animation and text, which flow together to create an unmistakable and striking overall impression. The focus is constantly on the customer experience”, says Emanuel Brunner, Creative Director of Displaysolutions.

Just as important as the look was a more strategic outward communication of the company and industry trends. Alongside reworked content that places greater emphasis on Displaysolutions’ social activities, there is also a new magazine section containing POS trends, fascinating interviews and more interesting information from the sector.

“We want to share knowledge and experience, in order to establish ourselves as an innovative company. Our work does not begin with the initial prototypes, but much earlier on with an understanding of customer needs”, explains Django Rubinick, Managing Director of Displaysolutions.

In a second stage, the focus on the future went one step further, beyond digital values. The issue of sustainability is more relevant now than ever, and is gaining greater attention within the company. These may be small steps, but they are clearly leading in the right direction.

“We researched the subject matter in depth throughout the entire process. This was the only way to create a design that represents both Displaysolutions as a company and the sector as a whole”, says Andrea Zanzerl, Brand and Design Strategist at Die Werbekanzlei.

05.11.2021

THE POINT OF SALE OF THE FUTURE WITH A NEW DESIGN

Displaysolutions has a new look and a pioneering vision for the future.

A new and timeless design that not only reflects the company’s DNA, but also the sector and its developments.

Over the course of several months, Displaysolutions collaborated with the Zurich-based advertising agency Die Werbekanzlei to create a brand world directed towards the trends and technologies of the retail industry. The new slogan “Staging Brands” clearly reflects the emphasis on the product. Striking key visuals showcase the product benefits by highlighting the synergy between product and display.

“The new look combines form, animation and text, which flow together to create an unmistakable and striking overall impression. The focus is constantly on the customer experience”, says Emanuel Brunner, Creative Director of Displaysolutions.

Just as important as the look was a more strategic outward communication of the company and industry trends. Alongside reworked content that places greater emphasis on Displaysolutions’ social activities, there is also a new magazine section containing POS trends, fascinating interviews and more interesting information from the sector.

“We want to share knowledge and experience, in order to establish ourselves as an innovative company. Our work does not begin with the initial prototypes, but much earlier on with an understanding of customer needs”, explains Django Rubinick, Managing Director of Displaysolutions.

In a second stage, the focus on the future went one step further, beyond digital values. The issue of sustainability is more relevant now than ever, and is gaining greater attention within the company. These may be small steps, but they are clearly leading in the right direction.

“We researched the subject matter in depth throughout the entire process. This was the only way to create a design that represents both Displaysolutions as a company and the sector as a whole”, says Andrea Zanzerl, Brand and Design Strategist at Die Werbekanzlei.

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